Company:
Fresh Start Health Retreat Centers Ltd.
Details:
IS THIS POSITION FOR YOU?
1. Do you love marketing and promoting company service(s) online & offline that you believe in?
2. Are you passionate about helping people naturally improve their health and love natural health?
3. Do you have a proven track record of generating quality leads?
4. Have you mastered Drip Content Marketing Automation and have buying clients to show it?
5. Do you have outstanding project coordination skills and are able to lead a marketing team?
If you answered YES to all Five, read on & we’ll be glad to hear from you soon. Be sure to apply on our company job board.
BRIEF POSITION SUMMARY
Marketing Coordinator is the primary person directly working with the Company President on the systematic implementation of the Fresh Start Marketing Strategy. Your primary responsibility will be to implement and maintain “Ideal Customer Lifecycle by Infusionsoft” (see page 2) in the following three areas: Attract Online Leads, Capture them (increase site conversion rate) and Get Referrals from guests during/after the program. Your regular duties will involve creation and coordination of annual marketing calendar, marketing team coordination, marketing projects implementation, during/post program marketing, website (Primary Responsibility), content marketing, paid online directories, e-news, social media, printed and branding materials and progress tracking/analytics analysis.
You #1 Role on the Team is to drive Leads to the Program Consultants.
The President will initially guide you as to what and when will need to be done and what is the desired outcome. Ability to figure out a lot of things on you own and to learn quickly is critical for this position.
Qualifications & Experience:
MAIN SKILLS REQUIREMENTS
• Online Leads Generation and Leads Gen Automation
• Project Management and Team Coordination (has experience in working with global teams)
• WordPress Website Management and Promotion
• Content Marketing Guru
• Creative: Intuitive graphics concept design and promo videos creation
• Top-notch computer and web apps technical skills (advanced)
OTHER ESSENTIAL SKILLS/ QUALITIES
Project Coordination/Delegation:
You are personable, natural health lover, caring, sincere and a reliable professional with humble spirit. You have plenty of experience of “how to get things done” and deliver desired results on time. Team knows you as a clear, specific, thorough and upbeat delegator/team lead. You are clear about what needs to be done and how exactly it is going to look when it’s done. You’ve developed standardized delegation style and each time you take an opportunity to get better at developing “best practices” training/procedures for repeated tasks that existing or any new team member can follow/learn when he/she will join the project. Bottom line, you know how to organize yourself and the team to get things done with ease, cheerfulness, on time and without missing the details, because you always get clear first of what is the exact outcome you are looking for in a particular segment/task/project.
Professionals at work describe you as:
• Intuitive Marketer-you smell where pre-qualified traffic is at and know how to get in front of it
• Very well organized and a clear delegator-you have mastered task delegation in one step
• High attention to details in anything you do-all you websites, graphics, print are always immaculate
• Constant learner-you never stop learning new marketing techniques, tools, attend marketing seminars and always on a look out for new ways to engage the web site visitor
• Great team player-always upbeat and have a cheerful smile, with wisdom and maturity of your soul
• Marketing Team Builder-you know and how to find talent and how let go of none performers
• Dependable-you never missed a day of work. If you said yes, means done, without reminders
• HTML/CSS, WordPress-you are an experienced WordPress master but no longer do it yourself
• Creative, balanced and intuitive designer-you are intuitive as to what will appeal to the target audience in: graphics, image or video. You know how to make visuals look great for web and print
• Healthy, upbeat and always on time-you love healthy eating, fitness, meditation and keep yourself in top shape
• Superb Projects Team Lead-all of your projects are brought to a close, always. You know what’s your next action and you’ve learnt how to motivate your team to deliver desired results on time
• Effective Marketing Investor-you always know how negotiate a fair deal with an advertising partner
• Mindful Budgeting-you know how to bring about excellent results in the most cost effective way
• Have excellent English writing skills-together with the editor you keep the content engaging
• Creative and persuasive copywriter-you have a feel for a good copy and know how to guide the team to deliver it. You feel where to add “call to actions” and action triggers
• Utmost computer literate-you are already advanced user of many of them. You know how to master any new soft or online app and do it with ease.
• On top of trends-you stay on top of new marketing trends, strategies and online user preferences
You have excellent interpersonal skills and easily interact both in person and remotely with our clients and Fresh Start team.
However, you are first and foremost are the most outstanding online and offline marketing specialist with a proven track record of:
1. Organically Increasing pre-qualified website traffic on a small budget
2. Optimizing on page lead conversion using A/B Tests
3. Flooding the business with the Leads
4. Leads gen Articles/Blog Content Specialist
5. Tweaking existing print and online pieces to increase conversions
6. Marketing Processes Automation Specialist
7. Message unifier and optimizer of all marketing pieces across all channels
8. Anything you touch is guaranteed to bring about great ROI, because you always do your homework
9. Excellent marketing data analyzer